Design Styles

VoxelSite doesn't use templates — it generates a unique design for every site based on your prompt. The mood, tone, and personality you describe directly shape the colour palette, typography, spacing, imagery, and layout.

This page shows you the full range of visual styles you can request, with the exact words that trigger each one.

Warm & Rustic

Best for: Bakeries, cafés, craft workshops, artisan brands, organic food, farmhouses, pottery studios

Trigger phrases:

• "warm and rustic"
• "handmade feel"
• "earthy tones"
• "cozy and inviting"
• "like the smell of bread in the morning"

What you'll get: Cream and terracotta palette, textured backgrounds, serif or soft-serif headings, generous spacing, warm photography, rounded corners, natural earthy accents.

Example:

Build a website for my pottery studio. The vibe should feel handmade, warm, and grounded — earthy tones, natural textures, like stepping into a ceramicist's workshop.

Clean & Minimal

Best for: SaaS products, tech companies, personal portfolios, consultants, skincare brands, architects

Trigger phrases:

• "clean and minimal"
• "lots of white space"
• "simple and focused"
• "restrained palette"
• "nothing unnecessary"

What you'll get: White or near-white background, strong sans-serif typography, one or two accent colours, ample whitespace, flat cards, understated hover effects, confident simplicity.

Example:

Create a portfolio site. Keep it clean and minimal — just my work, a brief bio, and a contact form. Nothing else. Let the projects speak for themselves.

Dark & Dramatic

Best for: Tattoo studios, music venues, photography portfolios, bars, nightclubs, luxury brands, metalwork studios

Trigger phrases:

• "dark and dramatic"
• "dark background"
• "moody"
• "like a gallery, not a shop"
• "cinematic"

What you'll get: Charcoal or near-black background, light text (warm white or cool grey), deep accent colours (amber, burgundy, electric blue), strong typography, dramatic imagery with overlays, generous spacing that lets content breathe in the darkness.

Example:

Build a website for my cocktail bar. Dark and moody — the kind of site that makes you want a drink just looking at it. Think dim lighting, amber tones, and confident typography.

Editorial & Refined

Best for: Interior design, fashion, luxury real estate, writers, magazines, boutique hotels

Trigger phrases:

• "editorial"
• "like a magazine"
• "refined"
• "sophisticated"
• "calm and considered"
• "lots of white space, beautiful imagery"

What you'll get: Serif headings (Playfair Display, Georgia, or similar), generous whitespace, asymmetric layouts, large imagery, muted colour palette, thin dividers, literary feel, art-directed sections.

Example:

Create a website for my interior design studio. It should feel editorial and refined — like flipping through an architecture magazine. Generous white space, serious typography, and beautiful project photography.

Bright & Playful

Best for: Children's brands, creative agencies, food trucks, ice cream shops, event planners, party supplies

Trigger phrases:

• "bright and playful"
• "fun and energetic"
• "colourful"
• "vibrant"
• "youthful"

What you'll get: Vibrant colour palette (multiple bold colours), rounded shapes, playful typography, dynamic animations, cheerful illustrations or imagery, energetic spacing with visual variety.

Example:

Build a website for my kids' party planning business. Make it bright, fun, and full of energy — vibrant colours, rounded shapes, playful type. I want parents to immediately feel like we know how to throw a great party.

Industrial & Raw

Best for: Metalwork, fabrication, architecture, construction, breweries, co-working spaces, streetwear

Trigger phrases:

• "industrial"
• "raw textures"
• "exposed materials"
• "warehouse aesthetic"
• "brutalist"

What you'll get: Dark steel and concrete textures, bold sans-serif typography (often uppercase), high contrast, minimal decoration, grid-heavy layouts, exposed structure in the design, dark accent colours.

Example:

Create a website for my metalworking studio. The aesthetic should feel industrial but refined — dark tones, raw textures, the kind of site that makes my work look like art.

Soft & Premium

Best for: Spas, wellness centres, luxury skincare, boutique hotels, jewellery, fine dining

Trigger phrases:

• "premium"
• "luxury"
• "soft and elevated"
• "spa-like"
• "elegant but not stuffy"

What you'll get: Muted palette (soft pinks, sage, cream, champagne), thin elegant typefaces, subtle gradients, generous whitespace, smooth animations, refined hover effects, premium feel without being flashy.

Example:

Build a website for my spa. It should feel like the experience of being here — quiet, luxurious, serene. Think soft sage and cream tones, elegant type, and lots of breathing room.

Bold & Confident

Best for: Startups, sports brands, personal brands, coaches, fitness studios, tech companies

Trigger phrases:

• "bold and confident"
• "make a statement"
• "strong typography"
• "not subtle"
• "energetic and professional"

What you'll get: Large bold headings, strong colour contrast, dynamic layouts, attention-grabbing hero sections, confident CTAs, active colour palette, short punchy copy, movement in the design.

Example:

Create a website for my personal training business. Make it bold and energetic — strong type, high contrast, the kind of site that makes you want to get moving. No pastels. No softness.

Vintage & Nostalgic

Best for: Bicycle shops, record stores, antique dealers, vintage clothing, heritage brands, old-school barbershops

Trigger phrases:

• "vintage"
• "nostalgic"
• "retro"
• "old-school"
• "heritage"
• "timeless"

What you'll get: Warm sepia-influenced palette, serif or slab-serif typography, textured backgrounds (paper, wood grain), rounded retro design elements, warm photography, subtle ageing effects, classic layout patterns.

Example:

Build a website for my vintage bicycle restoration shop. Nostalgic and honest — it should feel like opening a well-loved workshop. Warm tones, classic typography, nothing too slick.

Professional & Trustworthy

Best for: Law firms, accountants, financial advisers, insurance, medical practices, B2B services

Trigger phrases:

• "professional"
• "trustworthy"
• "credible"
• "corporate but not boring"
• "approachable but serious"

What you'll get: Navy, slate, or deep blue palette, clean sans-serif type, structured layouts, clear hierarchy, professional photography, subtle accents, confidence without flash, well-organised information.

Example:

Create a website for my accounting firm. Professional and trustworthy but not boring — I want potential clients to feel like I'm competent and approachable. Clean design, structured content, a bit of warmth.

Nature & Organic

Best for: Organic food brands, eco-friendly products, farms, florists, environmental nonprofits, outdoor activities

Trigger phrases:

• "natural"
• "organic"
• "earthy and grounded"
• "sustainable"
• "connected to nature"

What you'll get: Green, sage, sand, and stone palette, natural textures (linen, paper, leaf patterns), organic shapes, soft rounded elements, botanical touches, warm undertones, eco-conscious aesthetic.

Example:

Build a website for my organic skincare brand. The design should feel connected to nature — earthy, genuine, sustainable. Think sage greens, warm neutrals, and textures that feel like raw ingredients.

Combining styles

You can combine mood descriptors to create hybrid styles:

Dark and editorial — like a fashion magazine printed on black paper

Warm but minimal — not cluttered, just inviting with lots of space

Industrial but premium — think high-end architectural firm, not construction company

Playful but professional — we're a serious business that doesn't take itself too seriously

The AI blends the characteristics of each style descriptor you include.